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Samsung has announced the launch of a new customer education campaign dubbed “You Deserve More”, that seeks to educate electronics and home appliance customers on emerging consumer electronic technology.

The launch is coming at a time when the demand for smart consumer electronics and home appliances is at an all-time high in Kenya following the lockdowns.

Sam Odhiambo, Samsung’s Head of Consumer Electronics in East Africa says that the increase in demand was also another influence in the launch of this campaign to ensure that customers understand the different features of the consumer electronics that we have launched this year.

“Customers deserve to experience the best when it comes to electronics and home appliances this is the reason for us launching our “You Deserve More” because truly they deserve more” said Mr. Sam Odhiambo.

 “We have also noticed an increase in demand for our consumer electronics in the last few months and we can attribute this increase in sales to people spending more time at home during Covid-19,” he further added.

Samsung Head of Consumer Electronics in East Africa Samuel Odhiambo explains features of the 2020 Samsung QLED TV, 2020 Crystal UHD TV to Samsung Electronics East Africa Ltd Managing Director Mr. Seok Min Hong and Samsutech MD Priyesh Patel.

On display during the launch event were the 2020 QLED TV, 2020 Crystal UHD TV, 2020 Sound Bar and Sound Tower, the Side by Side 3 Door Fridge, the Twin Cooling Top Mount Fridge, washing machines and other Samsung consumer electronics.

The highlight of the event was the 2020 85 Inch QLED TV boasts of an 8K Quantum processor, immersive sound, endless detail, minimalist design and unrivalled technology. In addition to this it has long-lasting, burn-in free picture quality with brightest and most vibrant colors with anti-reflection at night or day for Movies, Sport and Gaming and Rich surround sound with 6 speakers firing from top, bottom and sides.

The 2020 QLED also pairs extremely well with the Samsung 2020 sound bar that was also present at the event for the customers to enjoy and understand how the technology works for a better user experience. The sound bar equally boasts of Elevated sound from every direction with Dolby Atoms, DTS-X technology- Symphony and adaptive sound.

Samsung’s home appliances and electronics make it easier for everyone from professionals, working mothers to students to maintain a happier, healthier home.

 The campaign will run at all Samsung customer experience stores nationwide. The electronics company will have a team on standby to educate customers on all new electronic technology.


Kenyan Business Feed is the top Kenyan Business Blog. We share news from Kenya and across the region. To contact us with any alert, please email us to [email protected]


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